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- Google plans to allow mobile sports betting apps to be available in the Google Play Store.
- Currently, sports bettors cannot download apps from the Play Store but they are available in the iOS store.
- Sports betting stocks increased following Google’s announcement.
MOUNTAIN VIEW, Calif. – Google has finally changed its stance on regulated mobile sports betting apps and will now allow sportsbooks to be downloaded from the Google Play Store.
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While iOS users can simply download mobile sportsbooks from the Apple App Store, Android users would need to download these apps via third party methods or directly from the sportsbooks website.
Now Google will make legal sports betting a bit easier for those in the mobile market, allowing these sportsbooks the be quickly accessed via the Google Play Store.
Google Changes Policy
*Reuters Reports Sports Betting & Online Casino Apps Will Soon Be On Google Play
• Sports betting and online casino apps were not allowed in the Play Store due to Google policies.
• According to Reuters, this is set to change soon.
— Roundhill Investments (@roundhill) January 28, 2021
What is happening exactly is that Google is updating its Real-Money Gambling, Games, and Contests policy in an attempt to allow gambling entities to build sustainable business according to Google.
Initially, the Play Store would only allow gambling operations to be downloaded from the store directly in a few countries such as France, Ireland, and the U.K.
Starting March 1, the updated policy will affect Australia, Belgium, Canada, Colombia, Denmark, Finland, Germany, Japan, Mexico, New Zealand, Norway, Romania, Spain, Sweden, and the United States, allowing sportsbooks to enter the Google Play Store in these 15 countries.
Daily fantasy sports (DFS) apps will also be able to be downloaded directly from the Play Store. Google will also be allowing advertisements from gambling operations to be displayed.
Sports Betting Stock Surges Following Googles Policy Change
The announcement has led to major growth in sports betting stocks as companies like DraftKings, Penn National, and theScore saw increases in their share values following Google’s announcement.
“This is a significant development for all sports bettors on Android and unlocks a huge market for mobile-app only sportsbooks like ours,” saidAubrey Levy, theScore’s Vice President of marketing and content.
TheScore rose 7%, DraftKings saw a 6% increase, and Penn National saw a 4% increase. Mobile sports betting is the primary source of sports betting in many markets.
Google’s original restrictions caused a major inconvenience specifically since one of the company’s biggest competition in Apple already allowed access via the App Store.
Google changing its stance further cements legal sports betting as the new norm. The early stigma surrounding legal sports betting is slowly, but surely, fading away.
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News tags: Android Apple Aubrey Levy BetMGM California DraftKings FanDuel Google iOS iPad iPhone mobile Mountain View Penn National Samsung theScore William Hill
Coming from a background in narrative-based writing, Giovanni strives to write stories that will keep the reader engaged. Although he does pride himself in being accurate, how the story is told is also very important to him. When he’s not keeping readers up to date on sports betting laws and legislation, you can find him writing and recording music, playing videogames, or engaged in heated sports debates with his friends.
Real-money gambling apps on the Google Play Store are currently only allowed in the UK, Ireland, France and Brazil but starting from March 1 this year, an additional 15 countries will be added to the mix. The Play Store policy change will allow gambling apps in Australia, Belgium, Canada, Colombia, Denmark, Finland, Germany, Japan, Mexico, New Zealand, Norway, Romania, Spain, Sweden, and the United States.
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The accompanying developer note on Google’s support page specifies four gambling categories including online casino games, lotteries, sports betting and daily fantasy sports. Developers of these types of apps will have to fill out a special gambling application form and make sure their app has an International Age Rating Coalition (IARC) content rating and meets Google’s Developer Policy Center requirements.
There are also requirements to prevent underage users from accessing these apps. In the US, there are per state and per-category requirements for gambling apps which are outlined in the table below (check the source link for more details).
Requirements for US gambling apps
Another exception is that most of the newly added countries will only permit government-run lottery apps.
Reader comments
- inSyt
- 0p}
Agreed!!! So sad that traditional non profit Linux never took off on smartphones.
Play Money Sports Betting App Goes Public
- Anonymous
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Play Money Sports Betting App Reviews
No dude
- nEp
Google is a disgrace, the sooner someone comes up with a different OS the better!